Episode 15: Latinos en la Grada: Conquistando el Hielo con los Vegas Golden Knights (Latinos in the Stands: Conquering the Ice with the Vegas Golden Knights)

In the final episode of our Latinos en la Grada mini-series, we explore how the Vegas Golden Knights are breaking new ground by introducing hockey to the Hispanic community. Hockey has not traditionally been a sport associated with Latino fans, but VGK’s efforts, led by Director of Latino Marketing and Outreach Benjamin Thomas, aim to change that.

From creating the NHL’s only fully Spanish-language website to launching “Los VGK” initiatives, this episode highlights how the team is fostering community, cultural connection, and inclusivity on and off the ice. Join us as we dive into how the Golden Knights are growing a fanbase in a space where hockey has yet to fully reach.

Listen now to discover how one team’s approach to fan engagement is changing the game for the better.