Episode 8: Using Fandom For Good w/ JW Cannon

I’m sure that at some point, you’ve heard someone equate sports to being a change agent or a unifier in today’s world. Yes,at times, it may come across as disingenuous, but if there’s anything we’ve learned in the last 7 episodes, there are fans who truly take the idea of sports as a unifier seriously.

This week’s episode is going to continue that theme, albeit from a different angle. For the last 6 years, JW Cannon was behind one of the most recognizable brands in sports philanthropy at the American Cancer Society. Campaigns that you’ve seen every game day from NFL’s Crucial Catch to the NHL’s Hockey Fights Cancer, JW has a hand in building. Today, he’s going to give us a look at the important world of sports philanthropy, and how sports fans can come together to help fundraise in their community.