Episode 27: How to Build a Women’s Sports Fanbase (The Right Way)

In this episode of Heart of a Fan, Matthew Barry sits down with Lauren Teague, Dr. Ceyda Mumcu, Jennifer Garrett, and Shea Dawson for a crash course on how to grow women’s sports fandom with authenticity, consistency, and community.

“Fandom isn’t just showing up. It’s building something worth coming back to.”

Heart of a Fan is a podcast about sports fans who build, organize, and give back — from founding supporters’ groups and fundraising for local causes to keeping traditions alive and creating space for others to belong.

We spotlight the people who shape fan culture from the ground up — because the stories of sports fans deserve to be told, remembered, and celebrated.

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